Shakespeare, Einstein, and the Bottom Line Download

Author: David L. Kirp
Edition:
Binding: Paperback
ISBN: 0674016343

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. Download Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education from rapidshare, mediafire, 4shared. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the U Search and find a lot of education books in many category availabe for free download.

Shakespeare, Einstein, and the Bottom Line Download

Shakespeare, Einstein, and the Bottom Line education books for free. With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosophy department and the U

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