Shakespeare, Einstein, and the Bottom Line Download

Author: David L. Kirp
Edition:
Binding: Kindle Edition
ISBN: B002OSXRW4

Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. Download Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education from rapidshare, mediafire, 4shared.

With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosoph Search and find a lot of education books in many category availabe for free download.

Shakespeare, Einstein, and the Bottom Line Download

Shakespeare, Einstein, and the Bottom Line education books for free. br />
With a shrewd eye for the telling example, David Kirp relates stories of marketing incursions into places as diverse as New York University's philosoph

Related education books

Tuition Rising: Why College Costs So Much

America's elite colleges and universities are the best in the world. They are also the most expensive, with tuition rising faster than the rate of inflation over the past thirty years and no indication that this trend will abate.

Ron

Academically Adrift: Limited Learning on College Campuses

In spite of soaring tuition costs, more and more students go to college every year. A bachelor's degree is now required for entry into a growing number of professions. And some parents begin planning for the expense of sending their kids to college

Budgets and Financial Management in Higher Education

In today's challenging economic climate, college and university administrators need reliable financial advice for helping their institutions thrive. Thoroughly revised and updated, this book is designed to help new administrators understand and becom